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We help you become the brand they can’t ignore.

The best brands make people feel. They stand for something. They show up differently.

You too can break the mold and create a brand that sticks. We’re here to help.

From A to THE company 

From A to THE company 

From A to THE company 

From A to THE company 

From A to THE company 

From A to THE company 

Our Ethos

How we think, work, and deliver real results that drive unstoppable growth.

Make Shift Happen

We create real, measurable impact. Growth isn’t a buzzword; it’s the result of bold strategy and relentless execution.

01

Dare to Be Different.

We don’t follow trends—we set them. While others play it safe, we zig when they zag, making sure our clients stand out, not blend in.

02

More Than Business—It’s Personal.

Our clients become our friends, their teams become our team. We’re in this together, celebrating wins, solving challenges, and pushing for greatness side by side.

03

Always Ahead of the Curve.

The world moves fast, and so do we. From bleeding-edge strategies to the latest tech, we stay ahead so our clients always have the advantage.

04

Creating Ripples.

We are social scientists—we are curious about what motivates people, what they share, what makes them take action. This has been the ultimate secret to our success.

05

Meet Our Team

We’re a team of bold thinkers and creative doers, united by one goal: helping you win. With award-winning expertise and a knack for making the impossible happen, we bring big ideas to life and deliver results that matter. Get ready to meet the team that’s ready to shift your business into high gear.

Lara Mcculloch Toronto marketing agency founder, laughing, wearing a hat, driving a boat

Lara McCulloch

Chief Shift Disturber

Lara has never been one to play it safe. Not in business, not in life. Whether she’s boarding down an active volcano, spelunking 16 stories underground or advising Fortune 500 companies, she believes in pushing limits and challenging the status quo.

For 30 years, Lara has helped businesses—from scrappy SMBs to global giants like Johnson & Johnson, Kraft, Shell, and Pfizer—stand out, scale up, and drive real growth. Her insights have been featured in international media outlets like CNBC, CBS, and The Chicago Tribune, and her work has earned her industry accolades, including Connect Magazine’s and Rejuvenate Magazine’s Top 40 Under 40 and BizBash’s Industry Innovator.

When Lara's not focused on building brands you’ll find her planning her next adventure—because, for Lara, playing small has never been an option.

Tiffany Howes

Organization Alchemist

Hritik Chawla

Buzz Builder