Become the brand they can’t ignore.
This is our ethos, sparked by a childhood moment that changed everything.
Remember being a kid, playing outside and waiting for that magical sound?
You know the one… the ice cream truck. It was so special it could turn 10 year olds into Olympic track stars and dry up tears the instant you heard its jingle. It was a signal so powerful it created an instant emotional moment.
It was this concept – the difference between being just another car in traffic versus being the brand every stops for – that has guided our founder, Lara McCulloch through the growth of Start Some Shift.
Most companies are desperately honking for attention while customers walk right past.
We believe every business has an ice cream truck inside them – that irresistible signal that makes people stop what they’re doing and pay attention. Our job is finding it, amplifying it and turning it into action.
When you’re the ice cream truck, you don’t chase customers. They come running to you.
Our Values
Make Shift Happen
We create real, measurable impact. Growth isn’t a buzzword; it’s the result of bold strategy and relentless execution.
01
Dare to Be Different.
We don’t follow trends—we set them. While others play it safe, we zig when they zag, making sure our clients stand out, not blend in.
02
More Than Business. It’s Personal.
Our clients become our friends, their teams become our team. We’re in this together, celebrating wins, solving challenges, and pushing for greatness side by side.
03
Always Ahead of the Curve.
The world moves fast, and so do we. From bleeding-edge strategies to the latest tech, we stay ahead so our clients always have the advantage.
04
Creating Ripples.
We are social scientists—we are curious about what motivates people, what they share, what makes them take action. This has been the ultimate secret to our success.