Most Business Owners are Given the Impossible Choice…
Either get a brilliant strategy handed to you but you're left to find people to actually execute it. Or get a team of people doing tasks with no real strategy steering the ship.
We built Start Some Shift so you never have to make that choice.
You get a full marketing team, led by strategy and execution built on proven results.
How We're Different
Pretty quickly, clients stop calling us "the agency" and start calling us "our team." We get right into the business with you: the big calls, the hard decisions, the parts that actually matter. The highest compliment we get is a client who forgets we don't technically work there.
Led By Strategy
For 30 years, Lara McCulloch has helped companies get noticed and grow, from names you'd know on sight (Johnson & Johnson, Kraft, Shell, Pfizer) to plenty you wouldn't. That's the calibre of strategist steering your business. Your direction comes from someone who's already been where you're headed.
Tailor-Made for Your Needs
Because we're not built to sell any one service, we're free to recommend exactly what your business actually needs. We figure out what's going on first, then assemble the right experts around what we find. We call this being purposely generalist: the problem comes first, the team comes second, always in that order.
Lara McCulloch
Founder | Brand Strategist | Fractional CMO
For over 3-decades, Lara McCulloch has been the strategist businesses call when being “a” brand stops being good enough and they’re ready to become THE brand in their category. She’s honed her skills on household names like Johnson & Johnson, Kraft, Shell, and Pfizer, and many small- and medium-sized businesses, whose owners will happily tell you she helped change everything.
Her instinct for where a brand should go has taken her beyond the boardroom. She built one of the earliest communities on Twitter (back when most people still weren’t sure what the thing was for), produced a top-rated business podcast, grew a TikTok following to over 80,000 in a single year, and has carried her ideas onto stages around the world as an award-winning keynote speaker. CBS and CNBC have come calling. So have the honours: Top 40 Under 40, BizBash Industry Innovator, the CEIA’s Spirit of the Industry, and Leadership awards from ILEA.
That same refusal to play it safe shows up away from work, too. Lara has boarded down an active volcano, dropped 16 stories underground to go spelunking, slept beside a glacier, bungeed over a rainforest, swum with sharks, and jumped out of a plane at 15,000 feet. Ask her which of her titles means the most, though, and none of the professional ones win. It’s Mom. When she’s not taking a business from a to THE, you’ll find her out on a trail with her son, planning her next adventure.
