Discover how our marketing agency used AI in July 2025 to improve strategy, operations, and content. Real tools. Real use cases. Updated monthly.
Picture this: It’s July, and we need to sell luxury yacht charters for New Year’s Eve.
The shot we need?
It just doesn’t exist.
So we had to create it:
A gorgeous couple on a superyacht deck at midnight, champagne in hand, fireworks exploding over Monaco’s harbor.
Simple, right?
Wrong.
Here’s what that shot would actually cost:
✔️Charter a $80K/week yacht
✔️ Fly models to Monaco
✔️ Hire a photographer
✔️ Pray the weather cooperates
✔️ Hope the fireworks look good
✔️ Cross fingers that customs doesn’t delay our equipment
Total budget: $100,000++
Here’s what we did instead:
We created an entire portfolio of breathtaking photos and videos that capture EXACTLY that magical moment, without a single logistical nightmare.
The result? Pure creative freedom.
Every business has that perfect shot they’ve been dreaming of but couldn’t quite make happen. The one that would tell their story perfectly, connect with their audience instantly, and drive results.
What if you could create any vision you have?
What if budget and logistics never had to limit your creativity again?
That’s the world we’re living in now.
What should I expect from a marketing agency that uses AI?
Every agency should be using AI. Why? When you work with a modern agency that integrates AI, you should expect more speed, stronger strategy, and sharper execution. AI may not replace human expertise, but it absolutely enhances it. In our agency, we use AI to:
- Gain consumer, market and competitor insights
- Generate insights fast
- Develop first draft copy
- Proofread
- Brainstorm and ideate
- Analyze performance data to prioritize what will move the needle fastest
- Save clients hours by automating backend ops like time tracking, intake forms, and follow-ups
- Optimize client workflows
It’s not about using AI to cut corners. It’s about using it to go further, faster—with better thinking behind every move.
How does AI help with strategy and positioning?
One of the biggest benefits of AI in our agency is speed-to-insight. For example, when we start work with a new client, we’ll prompt GPT-4 to analyze their competitor websites, value props, and SEO content. We use that input as a jumping-off point to:
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Spot white space in messaging
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Refine client positioning faster
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Build content strategies that align with what buyers are actually searching for
By pairing AI with our insights, we eliminate weeks of research and get to clarity in days, rather than months.
Will the content be generic if my agency uses AI?
Not if it’s done right. Most AI-generated content is bland because it’s used like Shake ‘n Bake, straight out of the box. We don’t do that. Every piece that starts with AI is reviewed, rewritten and infused with brand voice and insight. Also, it’s important to understand the old rule: garbage in, garbage out. Perfecting prompting and feeding AI with the right information and insight is critical to get a stellar starting product.
In July, we used AI to support many projects, including:
- A full video script
- A diverse range of custom videos and photos
- A lead generation machine
- Proofreading website copy
- A full analysis of a client’s paid marketing campaign
- SEO outlines for niche blogs
- Drafting email sequences that were later rewritten with story and emotional pull
If anything, AI gives us more time to add creativity and voice because it handles the first 40%. You still get content that looks, sounds and feels like you.
How do I know if an agency is actually using AI well… or just saying they are?
Ask them to show you how they use it. A smart agency won’t just simply say “we use AI”. They’ll walk you through exactly where and how it shows up in the workflow.
We’re transparent with clients about what’s AI-powered and what’s handcrafted. If an agency can’t show you real examples of how they’re applying AI, you’re probably not going to benefit from it.
What tools do good agencies use to power their AI workflows?
We use a mix of tools depending on the client and task. Our stack includes:
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ChatGPT-4o: for writing, prompting, and ideation
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Perplexity Pro: for lightning-fast research with citations
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Claude: for long-form structuring and summarizing
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Mixo.io: to generate microsite and lead capture ideas
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Fathom: to auto-summarize strategy calls and pull to-dos instantly
These tools help us cut waste, increase quality, and speed up delivery. All without sacrificing the thinking behind the work.
