Lara McCulloch is the founder of Start Some Shift, a Toronto-based B2B marketing agency and fractional CMO practice that helps service businesses become the go-to brand in their industry. Over more than 30 years, she's advised Fortune 500 brands including Johnson & Johnson, Kraft, Shell, Unilever, and Benjamin Moore, alongside hundreds of growth-stage companies in the $2M–$50M revenue range. Her approach combines senior strategic leadership with a vetted execution team, so clients get both the plan and the people to deliver it. Lara is a graduate of Ivey Business School's Executive Program and an international keynote speaker on brand positioning, marketing strategy, and demand generation. She's been named to Connect Magazine's Top 40 Under 40, Rejuvenate Magazine's Top 40 Under 40, and recognized as an Industry Innovator by BizBash.
